There’s just one catch: King essentially paid to be added to those Spotify playlists. He’s one of countless artists who have compensated curators to check out his tracks—or in the case for some of his contemporaries, to be added to specific playlists—to gain valuable streams and attention.
The article is interesting throughout but here are excerpts:
Istvan Molnar-Szakacs, Ph.D., a research neuroscientist at the Semel Institute for Neuroscience at the University of California, Los Angeles, has explored how music “creates the sense of social belonging,” as he writes in a 2015 paper, “Please Don’t Stop the Music.”
“When you’re home alone in your house, it feels empty,” he says. “And then you put on music and all of a sudden you feel better because you’re not alone. It’s not that literally you’re not alone. But you feel like you have company.”
The moment you hear a sequence of hierarchically organized abstract sounds we call music, a multitude of associations are activated in your brain. These can include memories, emotions, and even motor programs for playing music. Together they can imply a sense of human agency. That sensation is what sets music apart from other types of sounds. “The brain interprets the structure of the music as intentionality that is coming from a human agent,” Molnar-Szakacs says. “This, combined with all the associations evoked by the music, is what makes the experience social.”
Our sense of others as represented by the mirror-neuron system, charged with emotion from the limbic system, can give rise to empathy. To Molnar-Szakacs, it is emotional empathy that can explain “why music can be experienced as a social phenomenon even when someone is listening alone on their earphones.”